Using Loss-Leaders to Your Advantage!

When you get a grocery store’s ad, it can seem really overwhelming to figure out what is a good deal and what is not.  Or you may not have time that day to clip coupons, but still want to get the best deal possible.

In either case, you will want to check the front pages of your Grocery Ad.  Items that are listed on the front page are what they call a “Loss Leader”.  It basically means that the store is losing money to sell you the items at those prices.   Not all of the items will always be a Loss Leader.  But you can pretty much bank on the fact that most of them will be.

Grocery stores do this to entice you to come into their store.  They will mark up other items hoping that you will purchase them while you are there and they can make up the cost.

So, if you have Grocery stores that I am unable to do Deal Matchups for.  Check the front page and go off of that.  It will give you a good start to getting a great deal.  And many times we have coupons for the items on the front page, making the deal an even better one!

I hope that helps all of you who may need a break from couponing during the Holidays.  Sometimes I feel like that because I have so many other things on my plate during the Holdiays!