Anytime you pair a coupon with an awesome store sale, it will be cheaper than a store brand every time. But, if you were just to use a coupon on a regular priced item, chances are that the store brand will be cheaper.
I am a huge advocate of using coupons. BUT, I only use them when I can get the name brand cheaper than a store brand. If I didn’t do it that way, I would not be saving as much money as I could be.
In my shopping cart, you will see an array of name brand and store brand items mixed together. I don’t discriminate! Many times the two products are manufactured in the same plant, made by the same company but just given a different label. So, you could be getting the exact same product in some cases.
I took the picture above at Walmart recently. And I think it shows how at first glance your choice would be to go with the store brand, but then after checking your coupons you may find that the name brand is cheaper. So make sure you always check which is cheaper, a few cents here and there add up over time and can help you really save some money!