This is how it works! Inside Disney DVDs and Blu-Rays that you buy, there is a special code you can enter to get Disney Reward Points. You can even get points for seeing Disney movies in the theater. Once your points start adding up, you can redeem them for different prizes, including more Disney DVDs.
Right now, there is a special 50 point code. Go here sign in or create your free account. Enter in the word CELEBRATE. From time to time, you will get emails with codes in them or I will post them on my site. Then, the points will add up. If you are a fan of Disney movies, this is a perfect way to get free stuff!
To see a list of possible prizes, go here.
If you want to know where to find the code off of your current Disney DVDs, click the FAQ link at the very bottom of the Disney homepage.